Why most startups fail
Most startups fail for the same predictable reasons: a lack of need, the wrong team, unclear market or weak monetization. However, the most expensive mistakes are rarely dramatic; they are the quiet, strategic missteps that compound into failure over time.
The decisions that shape outcomes
Our advisory work focuses on specific decisions that consistently determine whether a company remains adaptable or becomes fragile.
What to build
Separating real demand from convincing narratives and internal assumptions.
Who to hire
The 'who' precedes the 'where.' Getting the right people on the bus at the right time is the ultimate competitive advantage.
When to raise
Assessing timing, structure, and motivation before capital limits future flexibility.
How to scale
Moving from product-market-fit to scalable operations.
The concept is solid. But is there a market for it?
The users are there. But can you build a product they love?
Growth is happening. But can you sustain it?
Margins are healthy. But have you reached your true ceiling?
Growth has stalled. Do you know which lever to pull?
This is often the right moment to pause and reassess.
Typical decision moments
Founders usually contact us when something feels misaligned, even if progress appears strong.
Founder advisory
Ongoing decision support during the early phases of company building.
Board-level strategy
Independent perspective on governance, direction, and long-term positioning.
Operational support
Guidance on product, hiring, structures, processes and more.
Ways we support founders and teams
Engagements are shaped around the situation, not a fixed package.
How our advisory work unfolds
Each engagement starts with understanding the specific decision context and the constraints already in place.
1
Clarify the situation
We identify what truly matters.
2
Codify the Formula
Define your unique success drivers into a repeatable system.
3
Engineer the Flywheel
Build an automated engine for sustainable, long-term scale.
